HOLISTIC BRANDING WORKSHOP
As a conscious company, we strive to be mindful not only in elevating our brand and careers but to also nourish our personal development and self-care.
This is why we continue to offer business and creative workshops as well as nourishing gatherings and experiences! On June 27th, 2019 we hosted the Holistic Branding Workshop at the WING to teach a group of lovely female business owners our holistic approach to branding, content creation, and marketing! A special thank you to PLNT Blend for providing nourishing drinks.
As a Creative Director and VC, how do you navigate partnering with companies and individuals? What attracts you to work with a company or individual?
Katrina: With a focus that values companies beyond traditional financial metrics, KSR Ventures’ investment philosophy adopts a Triple Bottom Line (3BL) sustainability framework that evaluates social, environmental and economic impact. Each investment contributes to solving social and/or environmental challenges in inspiring ways. I want to back visionary teams that solve systematic problem
Did you have role models or experiences that inspired you to work in music and production? What industry did you start in that led you into your current roles?
Katrina: I have always been in the music industry or hospitality industry. The two industries are very complementary to each other. I started my career as a DJ when I was 15. But, working between the hospitality and music industry, I began realizing how wasteful both industries were. Luckily, I found myself with a group of like-minded individuals who shared the same passion for the arts and the same frustrations around the environmental impact caused by large scale events. By turning to the arts as the medium to inspire sustainable living, we hopefully can inspire businesses and other events to follow suit.
As a busy multi-hyphenate creative and entrepreneur that travels often, how do you manage it all?
Katrina: I manage my day by increments and by importance of certain tasks. I am more analog in that sense that I plan my day out on a Moleskine planner. I am a visual person and it helps me map out my tasks best. I take an hour to either hike, go to Lagree or run. It’s important to let out the steam and come back fresh if I ever hit a mental roadblock. My lifestyle requires a lot of late nights that it’s important for me to find balance.
You experienced a physical injury last year and shared so much of your vulnerability and resilience. Can you share how and who supported you in your healing?
Katrina: I’ve learned that healing is not a linear process. Trauma recovery is a discovery and uncovering of you really are. I got up every day and made sure that I didn’t quit on myself. I choose to go through my life fully awake, allowing painful experiences to seep into my bones and difficult moments to wash over me and act as a salve to my pain.
I turned to a holistic approach to heal. Adaptogenic mushrooms gave me the energy to optimize peak performance while giving me energy to push through my long work days. My family and friends, of course, were an incredible support system. Injuries like this make you truly grateful for the amazing people in your life.
What has been your biggest learning experience thus far as a creative and entrepreneur?
Katrina: Having a big vision for yourself and your brand is important. Instead of just thinking about numbers, I thought about how I can change people’s lives.
So grateful to feature an inspiring human and conscious business owner leading with her nature and intent.
Follow Katrina Razon on Instagram @katrinarazon.
Photos and interview by Kristine Lo.
